By James C. Davis
Commerce in colour explores the juncture of patron tradition and race via studying ads, literary texts, mass tradition, and public occasions within the usa from 1893 to 1933. James C. Davis takes up a awesome variety of subjects—including the an important function publishers Boni and Liveright performed within the advertising and marketing of Harlem Renaissance literature, Henry James’s critique of materialism in The American Scene, and the commodification of racialized pop culture in James Weldon Johnson’s The Autobiography of an Ex-Colored Man—as he argues that racial pondering was once significant to the emergence of U.S. consumerism and, conversely, that an rising shopper tradition was once a key point within the improvement of racial pondering and the consolidation of racial id in the USA. through urging a reassessment of the general rubrics of the “culture of intake” and the “culture of segregation,” Dawson poses new and provocative questions about American tradition and social history.
Both an influential literary learn and an soaking up ancient learn, Commerce in Color proves that—in America—advertising, exposure, and the improvement of the fashionable economic system can't be understood except the query of race.
“A welcome boost to latest scholarship, Davis’s examine of the intersection of racial considering and the emergence of customer tradition makes connections only a few students have considered.”
—James Smethurst, college of Massachusetts
James C. Davis is Assistant Professor of English at Brooklyn College.
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