By Joël Glenn Brenner
Forrest Mars and Milton Hershey equipped company empires out of chocolate. during this long-awaited historical past of the sweet company, over 8 years within the making, former Washington publish reporter Joël Glenn Brenner tells a different tale that's like chocolate itself, a wealthy combination of many compelling ingredients--in this example, biography and cultural heritage, investigative reporting and literary journalism. alongside the best way, Brenner takes us inside of a global as mysterious as Willy Wonka's Chocolate manufacturing unit, the place business spies jockey for inside of details as paranoid executives struggle an all-out battle for America's candy tooth.
Forrest Mars, known as "the Howard Hughes of candy," used to be the most winning (and inner most) marketers in the USA, a super autocrat who outfitted a distinct $20-billion-a-year empire. Milton Hershey used to be a dreamer who desired to create not only a firm yet an business paradise, and after making an important fortune, he quickly gave all of it away. To this present day, the Hershey corporation is managed by means of a charitable belief and its earnings fund the wealthiest orphanage within the world.
What all started as a fraternity of small family-owned companies has grown right into a cutthroat more and more ruled through company leviathans scuffling with for shelf area and swallowing their smaller rivals. Joël Glenn Brenner's research of this cloistered international is authoritative, eye-opening, and written with deep knowing of and feeling for her topic.