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By J. Dickenson

When did Australian girls first input the advertisements undefined? The stereotypical ads govt should be a pony-tailed, Ferrari-driving, young-ish guy, yet girls have labored in Australian advertisements firms from the 1st years of the fashionable undefined, and at the present time they contain half the industry's staff. Australian girls in advertisements within the 20th Century rescues those ladies from their obscurity. via utilizing a broader definition of ads than ordinary, this research finds the real function girls have performed within the improvement of the Australian advertisements undefined, sheds mild on women's fight to arrive the better echelons of the undefined, and considers why the preferred photo of the advertisements government is at such variance from the truth. The studies of those notable girls throughout a century of Australian advertisements supply worthy info at the function of gender within the improvement of this ubiquitous undefined, in addition to the encroachment of patron tradition.

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